10/09/2013

How to stand on LinkedIn (Brazil Version)

One of the best tools to recruit (for both sides) in the market is LinkedIn. Unlike standard recruitment tools, LinkedIn, with its characteristics of social media allows greater interaction between the recruiter and candidates, as well as dynamic updates made to demonstrate the evolution of his career. Unfortunately, in Brazil, some human resources departments still use “medieval techniques” recruitment (sometimes by demand from senior management, either by not knowing the tool appropriately) and just enjoy the resources that the tool offers. Yet it opens possibilities for the few who use it (in Brazil) get to run a more aggressive recruitment, as well as the professionals who use the tool correctly to excel in selection processes. In this post, I present a bit of how to write a good profile and warn of some common mistakes and pitfalls while you prepare your profile.

  1. Inappropriate language: I’ll talk about it again in other threads, but keep this idea in mind: LinkedIn is a social platform, subject to social etiquette to be followed and a specific way of communicating in this platform. Likewise, it is not expected that you copy and paste your resume in your profile, because not everything fits perfectly (and will probably be ignored);
  2. Profile Picture: sorry, but this is not FaceBook or any other social media fashion where you should put the most relaxed picture that you can to look cool to your friends. If possible, get someone to take a specialized professional photo for your profile. Another important thing is to have an updated photo, identifying how you are today many professionals like to keep photos of a past time and this causes constant problems in interviews. You may not agree, but this also shows if you are trustworthy;
  3. Headline: Your title is the first item seen after its name and should contain your experience and goals clearly and concisely. A poorly written headline will always be fatal to your chances;
  4. Professional History: This is not your resume, but rather an overview of what you did in your career, specifically his major accomplishments in each position. Never exceed two topics unless there is a third essential to present this position. The way you write is also important, where we can’t never use the standard curriculum language;
  5. Recommendations: Have at least two recommendations for each position you have listed in your profile. This is often difficult for older positions, but strive to achieve. In this topic you’ll show your social skills to get someone to recommend him for a former position;
  6. Expertise: This is the most important: everything listed here are keywords used in recruiters’ searches. It is essential that your network endorse these skills to show that you have recognized these areas of knowledge. At the same time you should only put the skills you want to use in your career;
  7. Trainings and Certifications: Unlike what usually think, certifications and trainings in excess can destroy your professional profile. With the exception of some (few) companies that rely on highly certified professionals (often at the expense of better-qualified professionals), you may be considered by some qualified above, trying to climb a position or salary where does not have the practical experience to exercise and have too much time on his hands to be able to devote to this. Careful not to exaggerate this point;
  8. Language: As the global LinkedIn and the number of multinational recruiting tool for growing each month, I strongly recommend that you write your profile always in English to maximize your chances, especially if you are seeking a management or specialized position.

There are some skilled professionals in the market that can assist in revising or writing your LinkedIn profile. In the USA I strongly recommend the work of Joshua Waldman, from whom I learned most of the techniques I use today. I could not find in Brazil a revision service with offers close to European and American quality. Thanks to this, I started offering this service for professional friends who wanted to maintain their profile competitive or would like to rewrite their profiles using the correct language for this media.

Finally, this is the first of several articles that I will write about jobs and social media, especially focusing on LinkedIn. If you want a specific topic in the next weeks, leave your comments in the post and I’ll respond as soon as possible. Another easy way to contact would start using my Twitter (personal profile, do not expect technical stuff being posted there).

See you all next week.

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